Above is a visual communicating image of an anti-smoking campaign. As you can see this compares the life of a cigarette to a measurement of your life. The more you smoke, the less you live. The cigarette seems to be relative to size and the life meter is based on a years of life in scale. Which makes it look a bit familiar. The text "how long can you live?" has a relative size feeling and it seems to be linear, gives it a 3D kind of look even though it is obviously 2D. The ruler seems to be at a familiar size, seems like a normal ruler we would see everyday. I would have to say the dark area surrounding the cigarette seems to be an atmospheric perspective because it gives you a feeling of a dark area. The part that sticks out to me the most is the word "live?" I would probably change that color to red to make an even deeper impact and give it a little more excitement, there wouldn't be any confusion because red usually means, stop or danger.
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