I think the tone of these picture really dictates what it wants to do. On the right many Americans have seen this poster in their lifetime. It was when America needed young adults to be recruited to go to war. Using the national symbol of Uncle Sam, pointing towards you, the eyes also follow you. With the letter YOU bold in red makes it seem like it's important for YOU to register into the United States military. The biggest letters are "I WANT YOU FOR U.S. ARMY". Kind of gives the feeling that if you don't join, then you're against us. Puts a pretty deep impact on weakened minds. As you can see, both posters have the YOU in big bold letters to get the attention of the reader. Making you thinking you have to do something when you actually don't have to. It's very subliminal and very good. I like who ever designed it because the poster on the left is the actual color of the United States, but I have no idea about the poster of the left. When there is no tone with color there is no pop.
source : http://impawards.com/2006/color_of_the_cross.html
This color of this poster is really thought of well. The image of Jesus Christ being nailed upon the big cross screams out blood, and they perfectly did that with the blood colored letters. This works well with direction because it is telling you a old Bible story that happened, and if your believe in Jesus Christ, He was to clean your sins with his death. The reflection of the flesh and the colors of it show the suffering of Him and His willingness to help other people of the world. The color of His blood also match the color of the movie title which is pretty cool. It makes it very realistic and in your face. This image could also offend a lot of people because they do not really want to see what happened. But they visual created it to not being so offended becuase you can't see the pain on his face nor the nails on his foot and hands.
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